Porter Generic Stratey Essay Example for Free

Porter Generic Stratey Essay The key drivers of competitive advantage are cost leadership and differentiation product †¢COMPETITIVE STRATEGY- the means by which an organisation seeks to achieve and sustain a competitive advantage†¦Ã¢â‚¬ ¦ Porter suggests that competitive strategy means taking an offensive or defensive action to create a defendable position to cope with the competitive forces- this would lead to greater returns †¢Porter suggests that a firm’s strengths fall into two headngs; cost advantage and differentiation. By applying these strengths in a broad or narrow focus, three generic strategies result: COST LEADERSHIP, DIFFERENTIATION AND FOCUS†¦Ã¢â‚¬ ¦they are generic because they are not specific to a firm or industry. †¢4 strategies to gain a competitive advantage: COST LEADERSHIP-(superior profits through lower costs), DIFFERENTIATION-(higher profits by adding value the products areas that are of real significance for customers who are willing to pay a premium price), FOCUS STRATEGY-(concentrate on a specific area on the market) †¢COST LEADERSHIP- concentrates on becoming the lowest cost producer through economies of scale. With this, the organisation can compete on price with the potential to earn higher unit profits. Cost reduction provides the focus for the orgaisations strategy. Competitive advantage is achieved by driving costs down. There is room for only one cost leader †¢Firms that succeed in cost leadership have the following strengths: access to capital to make big investment, design skills, high level of expertise in manufacturing process, efficient distribution channels †¦. EXAMPLES- RYANAIR, TOYOTA, TESCO, AND WALMART †¢Cost leadership is often seen as a strategy that aims to attract customers with low prices made by low costs†¦.. ut this doesn’t necessarily mean the lowest selling price, but due to low costs, the profit margins are higher †¢DIFFERENTIATION- this strategy calls for a development of a product or service that offers unique and valued attribute by customers. The customers believe that the product is different than rivals. the uniqueness gives a product added value which enables companies to charge a higher price premium. Successful differentiation- differentiating products from competitiors, charging a higher price†¦. an base differentiation on omage, durability, after-sales customer service/ needs strong RD †¢HOWEVER, adding value increases a firms cost base for a product which reduces the unit profit margin- these costs can only be recouped if the consumer is willing to pay the premium price. Also, customers must recognise these differences†¦. EXAMPLES: BMW, MIELE (HIGHER QUALITY DOMESTIC APPLIANCES), BANG AND OLUFSEN, MERC, ETC †¢Benefit a chance of charging a premium price, demand for differentiated less elastic, above average profits, additional barriers to entry? Risks difficult to sustain, higher costs, risk of creating differences, comsumers may become too price sensitive, compititors who attain a focus strategy may achieve greater differentiation. †¢FOCUS STRATEGY- Like differentiation, but organisation concentrates on one or more segments of the market, this may offer the firm more security for achieving its competitive advantage†¦. However there are specific requirements for the focus strategy†¦. Firms benefit form specialisation, differentiation on a lower scale, so the costs are lower than full scale differentiation

Nature v. Nurture in Mark Twains Puddnhead Wilson and Those Extraordi

Nature v. Nurture in Mark Twain's Pudd'nhead Wilson and Those Extraordinary Twins What makes a person who they are is a difficult dilemma. Mark Twain's novel, "Pudd'nhead Wilson and Those Extraordinary Twins" is a critical analysis of how nature and nurture can cultivate emotions and free will, which in turn affects the life of individuals. "Twain's faltering sense of direction began about slavery, moral decay, and deceptive realities (Kaplan 314). The debate of `nature versus nurture' has been one of the most intriguing scientific and cultural issues for most of the twentieth century, in determining the behavioral aspects of human beings. The changes in environment, society, education, political influences, family values and morals and other external influences, combined with physical genes determines how mankind will evolve into adulthood. Both nature and nurture, in combination with emotions and free will, control the behavior of human beings and determines who we are. Anthropologists, who study humans and their origins, generally accept that the human species can be categorized into races based on physical and genetic makeup. For example, many slaves had physical differences from their counterpart white race, such as dark skin and wiry hair. Throughout history, the study of Sociology has had a significant impacted the `nature versus nurture' debate. Social Darwinism based its theory on genetic determinism and natural selection, advocating a capitalist economy, promoting racism and the inherent inequality of such as society. Karl Marx, also an advocate for capitalism and slavery, applied the Marxist philosophy to the practice of science, emphasizing environmental influences determined behavior. Max Weber is known his ... ...lard Stern, Nahra, Nancy. American Lives. New York, NY: Addison Wesley Longman, Inc. 1997 Sandler, Martin W., Rozwenc, Edwin C., Martin, Edward C. The People Make A Nation. Boston, MA: Allyn and Bacon, Inc. 1975. Skinner, B.F. A Brief Survey of Operant Behavior. Cambridge, MA: B. F. Skinner Foundation. 1938 Skinner, Ellen A. Perceived Control, Motivation, & Coping. Thousands Oaks, CA: Sage Publications, Inc. 1995. Twain, Mark. Pudd'nhead Wilson and Those Extraordinary Twins. New York, NY: W. W. Norton and Company, 2005. Wachs, Theodore D. The Nature of Nurture. Thousands Oaks, CA: Sage Publications, Inc. 1992. Wilson, Jim. Criminal Genes. Popular Science. Pars International Corp. New York, NY. November 12, 2002. http://www.popularmechanics.com/science/research/1282176.html

Changes in Africa from 500 C.E to 1500C.E Essay

The role of religion has changed over time in West Africa from the migration of Islam bringing its new faith, rituals, and establishment of a greater connection with the outside world through trade and cultural diffusion. However the unique African religion that existed beforehand was still retained; the African culture still believing in animism and polytheism even after the spread of Islam. From 1000-1500 CE the role of religion has seen changes and continuities influenced by the spread of foreign territories, economics, and political/social systems in West Africa. Religion in any time and has several profound influences on its society affecting the moral codes, gender relationships, and politics on that area. Previously, Africa although not fully isolated from the centers of other civilizations, remained secluded from communication with them, slowing the indigenous religions to be the main belief system. West Africa’s first major change begun around 1000 CE when followers of the prophet Muhammad came across Africa bringing its religion, Islam, and social changes. Due to its connection with the Islamic world Africa started to connect with other foreign territories through its new trading and long distance commerce system, exchanging new ideas and products. Furthermore, this new connection with the outside world brought occupants to the area, resulting in a population about 30 to 60 million by 1500 CE. These new economic effects deteriorated the native’s beliefs role as the sole influence of its society, sharing that position with Islam. Also, the Islamic influence brought on by merchants and travelers spread the new faith across West Africa bringing mixed results from new converts and those who remained with the original religion. In the 12th century around the Sudanic states lived a very powerful ruler, called Sundiata, who though never forcing Islam on the citizens encouraged the spread of Islam, attracting many converts. Around the 13th century in the Kingdom of Mali became an example of Islamicized Sudanic Kingdoms from the building of mosques, attendance of Muslim prayers, and emphasized obedience to kings. In addition, ruling leaders often took Islamic titles enforcing their authority and displaying the cultural diffusion connected with Islam. Though the role of religion in West Africa has been altered due to the spread Islam many of its traditional ethic concepts have been retained and practiced. Despite the fact that Islam was introduced around 1000 CE, unlike in other countries, the new religion was not forced upon the people and some chose to convert, while others kept the traditional beliefs. One original concept of religion that has not changed in Africa is its monotheistic beliefs where there is one superior, all powerful deity who controls the course of the world and influences its population. Also, apart from the superior creator god there is animism, in which Africans recognize lesser deities often associated with natural forces, like water, wind, sun, etc, who are connected with the affairs of humans, good or bad. Many native rituals are focused on honoring these gods and other spirits for good fortune, including prayers, sacrifices, ceremonies marking important stages in life, like birth, marriage, and death. Furthermore, another religious practice that remained intact is the recognition of diviners, or individuals who were believed to be the bridge between mortality and the divine, who knew the causes of problems and their solutions spiritually. Also, though Islam was a major change brought on by 1000 CE, throughout 500 years it remained a steadfast religion, which had some beliefs similar to that of the traditional religion. In addition Islam did not change African gender systems and supplanted original religions, rather than replace them. Although many changes were incorporated into its spiritual life, religion still determined the ethical/moral code of the population determining the social and cultural manner of West Africa. The Islamization that took place within West Africa from 1000 to 1500 CE brought a variety of religious, political, and economic changes in its society, contrary to the diversity and individuality that remained. With the spread of Islam came a broader trading network which brought Africa new ways of communication with the outside world, bringing new ideas of faith and migrants to the area. Though the movement of new faiths traveled across the Sudanic states bringing new forms of worship, religion was still the main authority that determined the ethical/ social patterns of Africa. With this in mind much of African religion was retained, leading many people to live a life devoted to animism and several nature deities. Around the beginning of 1500 CE much of West Africa, especially Ghana, Mali, and the Sudanic kingdoms, became a fusion of African culture and Islamic influence, with greater connection to the outside world and Islam while great diversity remained.

A Doll s House By Henrik Ibsen - 1379 Words

Ibsen s play A Doll s House centers on a stereotypical and comfortable family in the nineteenth century which, outwardly, has the appearance of respectability to which any audience can relate. There are many indicators that reveal that this family upholds a false image, such as the symbolic title â€Å"A Doll s House. Nora is introduced as a little Spendthrift (p 6), which foreshadows future tension in her relationship. Torvald believes she is spending money frivolously, but she has actually secretly borrowed money to save his life, and is using the money he gives her to pay back her debt. Firstly, Nora and Torvald have different opinions regarding money: he upholds that borrowing is never an alternative to financial problems, but acknowledges that Nora does not follow this rule. Torvald believes she cannot help her tendency of over-spending, describing it as a hereditary condition: It is in the blood; for indeed it is true that you can inherit these things, Nora. (p 9). She has been content to maintain her secret of borrowing money from Krogstad without her husband’s consent. This allows her husband to think of her as a possession and an expense, as One would hardly believe how expensive such little persons are. (p 8). This becomes the main source from which the play s tension originates. This is essential, as Nora’s terror of Torvald uncovering this secret causes her to weave an increasingly unstable web of lies, which subsequently collapses around herShow MoreRelatedHenrik Ibsen s A Doll House1563 Words   |  7 Pages In the play, A Doll House by Henrik Ibsen, the title itself symbolizes the dependent and degraded role of the wife within traditional marriages. Ibsen portrayed the generous nature root into women by society, as well as the significant action of this nature, and lastly the need for them to find their own voice in a world ruled by men. Ibsen wrote this play in 1879, this is the era where women were obedient to men, tend the children until their husband came home, and stood by the Cult of DomesticityRead MoreA Doll s House By Henrik Ibsen1717 Words   |  7 Pagesâ€Å"A Doll, a Partner, and a Change† Social movement of women liberation toward equal rights and independence has been a big subject in human history. It happens not only in Europe but also all over the world. Though making progress, this movement has been advancing slowly and encountered backslashes from time to time. Maybe there is something deeply hidden which the society has not figured out yet, even women themselves. What do women want, freedom or good life? Most of the time, they are notRead MoreA Doll s House By Henrik Ibsen1291 Words   |  6 Pages A Doll s House by Henrik Ibsen, is a play that has been written to withstand all time. In this play Ibsen highlights the importance of women’s rights. During the time period of the play these rights were neglected. Ibsen depicts the role of the woman was to stay at home, raise the children and attend to her husband during the 19th century. Nora is the woman in A Doll House who plays is portrayed as a victim. Michael Meyers said of Henrik Ibsen s plays: The common denominator in many of IbsenRead MoreA Doll s House By Henrik Ibsen1288 Words   |  6 Pages Henrik Ibsen’s A Doll’s House is based in the Victorian society of the 19th century. It assesses the many struggles and hardships that women faced because of marriage â€Å"laws† that were crucial during that time period. The society was male- dominated with no equality. Nora is the protagonist in A Doll’s House and the wife of a man named Torvald. This play is about Nora’s voyage to recognizing her self- determination and independence. She transforms from a traditional, reserved woman to a new, independentRead MoreA Doll s House By Henrik Ibsen1298 Words   |  6 Pagesâ€Å"There is beauty in truth, even if it s painful. Those who lie, twist life so that it looks tasty to the lazy, brilliant to the ignorant, and powerful to the weak. But lies only strengthen our defects. They don t teach anything, help anything, fix anything or cure anything. Nor do they develop one s character, one s mind, one s heart or one s soul.† (Josà © N. Harris). Nora Helmer’s choice to lie and deceive is inappropriate and wrong for women to do to her husband during this time period; itRead MoreA Doll s House By Henrik Ibsen1037 Words   |  5 PagesHenrik Ibsen s A Doll s House is a work of literature genius. This three-act play involves many literary technics that are undermined by the average reader such as the fact that the plot shows the main characters Torvald and his wife Nora live the perfect life. An ironic paradox based around the fact that Nora and Torvald’s relationship is the complete opposite of perfect. Also, bringing upon a conflict as well, appearance versus reality. These little hidden meanings within stories are what areRead MoreHenrik Ibsen s A Doll House Essay1501 Words   |  7 PagesHenrik Ibsen’s play â€Å"A Doll House† was set in the Victorian era, a time where women were highly respected. Women in this time period did not work, they had nannies to take care of their children and maids to take care of their homes. Many women had no real responsibilities, they spent their time having tea parties and socializing with their friends. Henrik Ibsen dared to show the realism of the Victorian era while everyone else would only focus on the romantic aspect. In the play, â€Å"A Doll House†Read MoreA Doll s House : Henrik Ibsen962 Words   |  4 PagesDrama Analysis A Doll’s House (Henrik Ibsen) And Trifles (Susan Glaspell) In comparing both dramas, the overwhelming aspect of convergence between both is the open discussion of gender identity. Both dramas make similar points about what it means to be a woman. Modern society in both dramas is constructed with men holding power over women. This is seen in Trifles in how men like George Henderson and Mr. Hale are myopic. The premise of the drama is how women worry over trifles, and the dismissiveRead MoreA Doll s House By Henrik Ibsen1421 Words   |  6 PagesIn A Doll’s House, Henrik Ibsen examines conventional roles of men and women in the nineteenth century. In the play, Nora exemplifies the conventional feminine standard during that period. She seems to be powerless and confines herself through high standard expectations, demonstrating what the role of a women would be as a wife and mother. The protagonist of A Doll’s House is a woman named Nora Helmer. Ibsen shows how Nora’s design of perfect life gradually transforms when her sec ret unravels. InRead MoreA Doll s House By Henrik Ibsen876 Words   |  4 PagesA Doll’s House by Henrik Ibsen A Doll’s House takes place in the home of Torvald and Nora Helmer. Through conversation with Nora’s good friend Kristine Linde it is revealed that Mr. Helmer was ill around the same time Nora’s father died. Luckily Nora’s father left her enough money that Torvald and Nora could go on a life saving trip to Italy. But the truth comes out when we find out Nora’s father did not leave her a penny. We find out that Nora got a hold of the money through a loan but she signed